Pinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. One of the fastest growing social networks online, Pinterest is the third-largest such network behind only Facebook and Twitter.
Pinterest made its first acquisition on Thursday, buying up Punchfork, a 2-year old recipe sharing and discovery website, for an undisclosed sum.
Punchfork was founded in early 2011 and relies on algorithms to surface popular recipes based on how much they are getting shared and discussed online. The site is very visual with a layout similar to Pinterest and the goal has been to help home cooks share recipes with friends and family.
Pinterest, meanwhile, has emerged as a go-to destination for sharing and discovering lifestyle content, including recipes and food pictures. By acquiring Punchfork, the company will likely be able to boost its food content and perhaps eliminate a potential competitor in the process.
“Punchfork helps people discover popular new recipes in a visual way and encourages them to share these recipes with their family and friends,” Pinterest said in a statement provided to Mashable. “People come to Pinterest to find inspiration for their everyday lives and we think Punchfork’s mission aligns with this well.”
Copyright 2013 by mashable.com