In Nike SEED, a “personal pitch”, Bao Nguyen fuses his two great passions in life: design and basketball. The Sacramento-based graphic designer and typographer used the self-initiated project to explore the germination of a basketball as a living organism, inspired by a simple but profound quote that he saw: “Basketball is my life.”
It’s an allegorical work that captures the imagination – a piece that exists in the cross-hairs of science and art. “My main aim in the project was to make everything organic and create real atmosphere,” Nguyen says.
“Adobe Creative Cloud helped me a lot throughout the process. It enabled me to put my 3D models into Photoshop CC and modify them easily.” -Nguyen
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